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Does the DNA of Business School need to change?

Arnoud De Meyer argues for a new approach to meet new challenges - transforming business schools into 'Schools for Business'

The last ten years have been a golden era for business schools. But I am convinced we have reached a watershed. Business schools were content with a narrow focus defined by traditional management disciplines. Our attitude was that we as business schools knew "what was good for you".

Is this model of education inadequate for the realities of today's global economy? Just look at the challenges and problems of the world today: the rash of violent uprisings in the Middle East threatening to bring down powerful strongholds; natural calamities rendering nations powerless; Wikileaks causing embarrassment to government leaders; and the ripple of financial catastrophes tearing institutions apart and exposing corporate malfeasance.

 

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